How can one successfully transition from traditional marketing tactics to authentic storytelling that leaves a lasting impression on the customer in this new communication era? This will be the focus of the new edition of the HOWtoWOW MODULES training, titled “Brainwaves & Brand Stories — Neuroscientific Storytelling,” which will take place on October 23 and 24 in Zagreb. The participants will be led by Jessica Gioglio, an expert who works with major brands to craft top-quality narratives that successfully connect with the community.
Gioglio will share with participants of this two-day marketing training her knowledge of the key elements of storytelling, based on neuroscientific discoveries, and will also provide insights on how to map brand stories across multiple platforms to achieve maximum reach and consistency. The agenda foresees that participants will have the opportunity to delve deeply into each aspect of the training, combining theory with its implementation. They will learn how to increase engagement using visuals and digital channels; discover how to leverage emotional triggers and cognitive aspects of neuroscience to enhance storytelling; and find out how to improve ROI by aligning storytelling strategies with brand and company goals.
Jessica Gioglio
As an internationally recognized marketing innovator and educator, Jessica Gioglio emphasizes the power of storytelling in digital marketing, advocating for brands to emotionally connect with their audience through visual and interactive content. She has worked with well-known companies such as Dunkin’ Donuts, TripAdvisor, and Sprinklr, helping these major brands build and manage their online presence. The regional audience is also familiar with her excellent lecture, Storytelling Unhinged — Flipping The Script on Brand Narratives, with which she opened this year’s Dani Komunikacija on the main festival stage.
HOWtoWOW MODULES is taking things a step further this season, with the new two-day training program diving deeper into the subject matter. In the first module of the season, participants completed training on artificial intelligence and creative strategies, led by Charida Dorder, and at the end of the first two-day module, all participants received a certificate and a #WOWbox surprise.
There are only a few spots left for the upcoming training, so find more information on the služ official website.
