Source: Adweek
Cosmetics brand Glossier has launched a new campaign that accompanies their latest product, an oil-based body wash and body lotion combo called Body Hero. The campaign showcases five women with very different body types. They each look luminous, and all appear in the nude.
The campaign features model Paloma Elsesser, retired basketball player and Olympic Gold medalist Swin Cash Canal, Trialspark clinical research coordinator and influencer Mekdes Mersha, LPA clothing brand creative director Lara Pia Arrobio and Tyler Haney, founder of sportswear brand Outdoor Voices.
By showcasing several women with different body types who work in a variety of professional fields, the brand makes its message is clear: Anyone can have glowing, dazzling skin—if they use Body Hero. The fact that they are all completely naked only reinforces that point.
See more of the work below, and a candid post from paloma on instagram regarding the campaign:
https://www.instagram.com/p/BZCSb71nVoW/
