Everyone says they are following the habits of their users / customers, that they invest in digital campaigns, but only the best and bravest really do it. And not only do they adapt their message to the channels of communication, not only do they openly and transparently communicate with them, but along the way they win the emotions of their customers.
MITA Group is currently implementing a campaign for UniCredit Bank BiH, in which a team of designers, copywriters and illustrators created Super Štek stickers for Viber, which in less than 24 hours since launch on Viber won the hearts of more than 30,000 users of the popular online communication platform. The campaign is in line with the global guidelines of Uni Credit Group, “Going digital!”, and the hero, Super Štek puppy, will charmingly make the everyday chats creative and witty. There are also stickers which give you a special way to congratulate the upcoming holidays to people dear to you.
“Guided by the slogan ’Winter can be warm when you use the right words’, we created stickers for the client that come in special winter clothes, which are different from the others and instantly get the sympathy of Viber users. When designing creative campaigns, we all strive to be unique and that our message reaches the target groups, and thanks to the trust of our client we have succeeded in that! Particularly important is the base of users and group that we are creating through this campaign. Thus we are opening the possibility for long-term, two-way, communication with clients. I would like to thank UniCredit Bank for their trust. It’s a pleasure to work on such campaigns,” said Ejub Kučuk, CEO of MITA Group.
You can check the free Super Štek stickers in Viber Sticker Market, and wrap your winter and holiday messages in some new festive clothes.
