First, their campaign follows the new creative concept that was devised for the UniCredit Group by one of the most renowned global agencies, M&C SAATCHI, inspired by the mega popular photographic project Humans of New York. The focus is on showing the real life events, told in the words of clients. It represents an important step forward for UniCredit, improving their storytelling skills.
The theme is the celebration of a kid’s 10th birthday, where an emotional and warm moment is shown – an insert from life that he will always remember. He is happy, surrounded by people who love him, and his greatest desire is the most honest one, coming from the heart while he is blowing out the candles on his birthday cake: that they always remain that happy.
One moment, perfectly shown for the boy, emotional and warm, sends a strong desire to retain the current safety and heat as long as possible. With a credit product – a secured loan and fixed rate – customers can be sure that in the next 10 years everything will remain completely the same. In addition to favorable interest rates, clients are offered additional benefits such as loan approval with no processing fees and no charge for loan account maintenance. Inspired by clients they transparently show all the costs and friendly point out that they can plan their financial future “without fear of surprises”. Security is a treasure nowadays.
But in the end, they still have one more surprise for us, as at a perfect birthday party. For the first time in this video ad they use the new, official, UniCredit sound – a relaxed and warm melody that takes you through the spot to the very end with the message You are welcome – welcome, from the heart!
Time passes. Changes can’t be stopped. But UniCredit has stopped the interest rates for their clients.
The creative work for the new UniCredit campaign is signed by Mita agency, while production was done by the production house Refresh.
You can find more information on spring UniCredit Bank campaign at this link.
Video:
