The best campaigns are created when a good idea is coupled with the client’s willingness to step ‘outside the box’. And in this case, to have a good time. This is how a series of instruction videos was created which – and we couldn’t stress this enough – you should NOT try at home. These are short video tutorials that the team of Unex Group designed exclusively for online channels of the client ORYX Assistance, which are full of colorful characters, funny situations and tips from the ‘world of cars’.
All the characters were played by the fabulous Rene Bitorajac, with the directing support from Tomislav Rukavina. Unex team had great fun filming and creating these viral videos, and evidence that they’ve hit the bullseye are results on the social networks: more than 140,000 views on YouTube and Facebook, and more than 2000 shares on social networks in just ten days since release.
And all this just for the first published video, out of eight that ORYX Assistance will publish by the end of the year.
https://www.youtube.com/watch?v=FgAwigAQAVA
