Media agency UM Zagreb, one of the leading agencies for lease and media planning, has started business cooperation with Addiko Bank. Addiko Bank, one of the leading banks in Croatia and the region, has recognized UM Zagreb as a reliable partner that will offer complete support in media communications through a complete range of media services, in a crucial phase of creating a corporate brand on the Croatian market.
Maja Čulig, marketing director at Addiko Bank, said: “When selecting the agency, we choose partners who besides knowledge and experience also have that ‘certain something’ and partners that can easily be integrated into our pace and meet our expectations. I believe that we have found such a partner in the UM Zagreb, and that together we will successfully build the brand of Addiko Bank in the market.”
Mario Lovrić, Managing Director of UM Zagreb on that occasion said: “It is our honor that Addiko Bank has recognized our agency as a partner. The work that we do for Addiko is a great challenge to us because it is a young and propulsive brand that is becoming more recognizable. As a bank that aims to make its clients life simpler, and uses direct communication, it is very close to our way of thinking, because it’s the exact role that our agency wants to have towards its own clients – to offer a complete range of media services in one place, in a transparent and reliable manner.”
Addiko Bank is yet another advertiser with whom the agency UM Zagreb further reinforced its varied client portfolio.
Vedran Vereš, Client Service Director for UM Zagreb, said: “Addiko Bank has recognized the expertise of UM Zagreb and our personalized approach to each client. UM Zagreb offered Addiko an experienced team of media experts, proven processes and a strategic approach to media communication as support to Addiko in the media segment. We believe that this is only the beginning of a long and successful partnership between Addiko and UM Zagreb”.
UM Zagreb is one of the leading agencies for media planning and buying on the Croatian market and operates within the framework of regional I&F McCann Grupa, one of the leading communication systems in Southeast Europe and the Nordic region.
