Media agency UM Zagreb, one of the leading media agencies in Croatia, continues business cooperation with the Addiko Bank.
This successful partnership lasts for two years now, through which UM proved to be a reliable partner for Addiko in providing complete support in media planning and leasing, both in Croatia, and in other countries of the region through their agency network – Slovenia, Serbia, Bosnia and Herzegovina and Montenegro.
“Today’s media, marketing and banking environment is more competitive and more demanding than ever before and therefore having a quality partner is of utmost importance to us. UM Zagreb has proven to be a partner that understands what we want to achieve and knows how to help us on this journey, and they have also demonstrated this in the recent pitch,” said Maja Čulig, Director of Marketing and Corporate Communications for Addiko Group.
UM’s Managing Director Mario Lovrić added: “Two years ago, when we were entrusted with a very responsible job of media planning and leasing for Addiko Bank, the task that was set before us was to implement the regional coordination of all the markets on which Addiko operates, and thus make daily business easier for the client and to save time and resources. We believe that, thanks to our great experience in dealing with regional companies, we have succeeded in doing so. The fact that after two years the client continues to have trust in us fills us with joy and gives us the huge motivation to continue developing our partnership. In Addiko we found the right partner, making the cooperation excellent because their corporate culture is very close to ours and we share the same values.”
UM Zagreb is one of the leading agencies for media planning and media leasing on the Croatian market and operates within the regional I&F McCann Grupa, one of the leading communications systems in SEE and the Nordic region.
