Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Mario Lovrić, Managing Director of UM and Ivan Šuvar, head of marketing at Zagrebačka pivovara (right)
Universal McCann Zagreb continued collaboration with the Zagrebačka Pivovara, part of the Molson Coors Group, after the client’s review of media planning and buy business.
Thus, a very successful cooperation that has been going on for 25 years continued, now further extended to the planning and leasing of digital media.
“Success of the Zagrebačka Pivovara is credited to all the employees of the Pivovara, but I am sure that part of this success certainly lies in the open, friendly relationship with our agencies. The fact is that we work with the best agencies on the market and that this relationship is not only a professional but also an open, honest relationship in which synergy gives the best results. And when you work with one of these agencies for several years, it’s nice to point it out, and this particularly applies to the cooperation we have with the UM for the past 25 years! I’m not sure whether there is another case of a client and agency in Croatia who have been working together for such a long time, and are doing so in the best possible way,” commented Ivan Šuvar, marketing director of Zagrebačka Pivovara.
“I am extremely pleased that Zagrebačka Pivovara has recognized that after 25 years of continuous cooperation there is still fervor in us, the desire to prove ourselves, and even to open new areas of cooperation, such as digital media planning and buy,” said Mario Lovric, Managing Director of UM.
“Although this is already the second pitch we won in my mandate, I dare say that we did not keep the client just because we were the best in the competition, but because we have proven ourselves through the years as a trusted partner who has the hearing for the client’s needs. The campaign to retain client’s trust begins on the first day after the announcement of the competition results, because already then our team must start to prove that we can deliver everything we have promised to the client,” Lovrić concluded.
UM Zagreb is one of the leading agencies for planning and placement of advertising in Croatia, and is part of the I&F McCann Group, one of the leading communications systems in SE Europe and the Nordic region.