Photo: Biljana Kolaković, regional director of the agency UM
H&M, one of the world’s leading fashion brands, started cooperation on individual markets of Serbia and Croatia with media agencies UM Beograd and UM Zagreb. These agencies are recognized by the client as quality partners that can provide H&M comprehensive support in media communication. Accordingly, UM will provide a complete range of media services to H&M on the markets of Serbia and Croatia, from media strategy, analysis, tactical planning of campaigns, leasing and optimization on all media channels to monitoring and post-buy analyzes.
Danilo Drobnjak, Regional Marketing and PR Manager of H&M, said: “We look forward to working with UM and a team that shares the passion for fashion together with us. We will partner up on inspirational implementations of our campaigns, to the satisfaction of all fashion fans.”
Biljana Kolaković, regional director of the agency UM, said on this occasion: “Every step in the preparation of the presentation for H&M was full of enthusiasm and inspiration. We conducted additional market research in the form of focus groups, we consulted with colleagues from other European markets, exchanged experiences and knowledge, interviewed editors of the most important fashion magazines, talked with fashion bloggers … We have much more in plan and therefore we look forward to cooperating with H&M.”
H&M is another in a series of advertisers with whom UM agencies have boosted their diverse portfolio of clients.
