Photo: Dragan Sakan
Traditional awards of the Association of Serbian Market Communications (UEPS) will be presented on Tuesday, 22 December at 18:00 hours in Belgrade’s Youth House, at the celebration of UEPS Day, in the presence of winners, their clients, members and friends of the Association, the media and other numerous guests. UEPS’s awards for years now are an important marker of professional achievement for people from this communications industry.
UEPS’s Lifetime Achievement Award is still the most important professional award for outstanding individuals in the field of marketing communications in Serbia. List of winners includes Dragan Sakan (with whom the award for innovative and original ideas and projects in the field of marketing communications was established), Vladimir Čeh, Ivan Stanković, Miša Lukić, Dr. Ivan Štajnberger, Ivo Laurenčić, Borislav Mihajlović, Zoran Simjanović, Srđan Šaper, Prvoslav Plavšić, Srđan Bogosavljević, Nikola Vujanić, Tihomir Todorović, Dragan Kosanović, Dejan Bojović-Bojke, ending with Nadežda Milenković, who was last year’s winner and the first lady in the UEPS’s Club of Laureates.
For years, a large number of agencies, companies, media houses, organizations and individuals apply for any of the awards of the Association. This year the competition has received 266 applications which placed before the jury a very difficult task, but also a pleasure to witness the expertise and talent of local creative people in the field of marketing communications. Among others, awards will be presented for promotion of Serbian propaganda practices abroad, for promotion of integrated campaigns that have become a trademark of the association, then for TV and radio spots, outdoor and print campaigns, for the creative use of media, for the most successful trade show appearance, as well as for best PR and socially responsible campaign. There are also awards for the relationship with the customer, industrial design, creating new brands – all the way to recognition in the field of digital communications, which in recent years experienced an expansion of creative solutions.
This year UEPS marks an important jubilee. With a tradition of 55 years, with the founders and members who are renowned experts in various fields of marketing engagement, UEPS has for decades sought to contribute to raising the quality of marketing communications in Serbia. In the present context of sharpened competition, when many of the processes take place downstream of reason, its main mission – to promote and improve marketing and advertising profession, but also professional and ethical standards – seems even more current and necessary than ever. Annual awards have been a crown jewel of these efforts for years now. The question whether Serbian advertising needs such a professional association, whose foundations were strengthened by the visions of the legends of domestic marketing, will be best answered by the upcoming ceremony. The thought of legendary marketing magician Leo Burnett at the beginning of this article, which summarizes the mission of the Association, is a condensed expression of the essential objectives in a constant search for the better.
