This year the Association redefined the categories, based on the lessons and experience from previous competitions and suggestions received from the members, adapting them to current trends and needs of those who produce works. The awards are presented in 18 categories, with subcategories, and are awarded to organizations, companies, institutions and agencies for the best and most creative solutions in the past year. Based on experience from previous years, which show that work in difficult conditions produces an abundance of creative solutions, a multitude of high-quality works is expected.
In addition to the awards in categories, the jury will this year present the special awards for: best copy, best art direction, best director, best composed music, best production, and based on the overall performance in the competition, the Agency and Advertiser of the Year will be announced.
UEPS also awards the Lifetime Achievement Award, a prestigious recognition for the best of the best, for the overall professional work. Among them are the most prestigious names of local advertising, which occupy an honored place in the 56-year history of this professional association.
The award ceremony (including for the Lifetime Achievement Award, award Dragan Sakan and a series of awards for best creative solutions in various fields of marketing activities) as in previous years, will be organized amid the Day of UEPS.
Deadline for entries is 2 December 2016.
Conditions of the competition, propositions and categories, as well as the registration form, are available at www.ueps.org.rs.
