Uber wants to remedy some of the bad rep it picked up recently, and they intend to do so with a big advertising campaign aimed at restoring their reputation.
Reportedly, the ride hailing app has planned $500m investment into a campaign which forms part of a larger PR drive, which is already under way in the U.S. with a personal pledge from chief executive Dara Khosrowshahi to build a better workplace culture for employees, drivers and passengers.
Addressing Uber’s failings head-on in one TV commercial Khosrowshahi said: “One of our core values as a company is to always do the right thing. And if there are times when we fall short, we commit to being open, taking responsibility for the problem, and fixing it.
“You’ve got my word that we’re charting an even better road for Uber and for those that rely on us every day.”
However, some of the employees of the company are not on board with the whole campaign, believing that the tone of the apology could be seen as an admission of guilt, as opposed to remorse. Khosrowshahi disagrees with these concerns, and is keen to draw a line under recent incidents and get itself back on the front foot for the first time in months, TheDrum reports.
