In the second round of selection for the status of one of the five finalists, ten nominated companies are competing: A1 Slovenia, Atlantic Droga Kolinska, Mastercard, McDonald’s DL / Alpe-Panon, OTP Bank, Perutnina Ptuj, Petrol, Spar Slovenia, Telekom Slovenije, and Zavarovalnica Triglav.
SOZ members are currently voting. Each member can vote for three nominated companies, ranking them in first, second, and third place at their own discretion. According to the Rules for the Selection of the Advertiser of the Year 2024, the five finalists with the highest number of points in the second round will advance to the third and final round.
In the total score from the second round, 70% of the points will come from the votes of SOZ members, while the remaining 30% will be awarded based on achievements in market communications in 2024. In the third round, a seven-member jury will also cast their votes.
The Advertiser of the Year 2024 professional award will be presented by SOZ leadership representatives on Thursday, May 15, 2025, at the Closing Ceremony of the 34th SOF in Portorož.
