The EACA, the European Association of Communications Agencies, has announced the names of members of the EACA Euro Effies 2018 jury. The jury will be chaired by Adrian Farina, senior vice president of marketing at Visa Europe, and the jury will include two Slovenian market communications experts.
Winners of the EACA Euro Effie 2018 will be selected members of the jury which will this time be divided into first and second stage juries.
The first stage jury, which counts more than 45 members from 20 countries who will make the shortlist, includes Slovenian representative Tjaša Kolenc Filipčič, director of marketing service at Triglav osiguranje.
Among the 35 members of the second stage jury, coming from 17 countries, is Petra Čadež, Marketing Director for delicacy spreads department at Droga Kolinska / Atlantic Grupa.
Euro Effies is an annual competition that rewards market-communication activities that have been realized in two or more European markets in 2017, and if the activity clearly demonstrates that the choice and use of market communications were of key importance for its success. The award is therefore a symbol of proven advertising efficiency and acknowledgment of the partnership between the advertiser and the agency who created the campaign.
Euro Effie is organized by EACA, in partnership with Euronews and with the support of WARC, The European Publishers’ Council, Google, Adforum.com, Procter & Gamble, Nielsen, creativebrief, FirstRental & Viva Xpress Logistics.
