Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The European Design Awards which are given by the European professional journalists for design were held Saturday, 21 May, in Vienna, and two silvers are coming to Croatia from this event. Studio Sonda took the silver for their design of a collection of poetry by Drago Orlić titled Nedjeljom zatvoreno (Closed on Sundays), and Bruketa & Žinić OM took the award for Adris’s Four Books in One. These works thus found themselves among the best European design projects realized in the past year.
The conceptual solution for the poetry collection Nedjeljom zatvoreno questions should a contemporary poet package his poetry as consumer goods, in order for it to be noticed at a time when poetry generally becomes completely marginalized. The words of the poet are packed and weighed in kilos, playing with allusion to everyday consumerism, which has become almost the only form of communication that a modern man understands.
A term from the Istrian dialect, “doprta butiga”, or “open store”, is used when someone has an open zipper of his pants. The collection is called closed on Sundays, but the zipper on the poet’s pants (poster presents a realistic portrait of the author) is actually opened, as a symbol of an open store. The fact is that the poets don’t have Sundays, no matter how much they would like to have them.
Four Books in One is a yearly report of the Adris Group for 2014. That year, Adris bought a majority stake in Croatia Insurance. After TDR, Maistre and Cromaris, a new story began that will ensure long-term growth, development and sustainability of the Adris Group. Annual report of Adris Group for 2014 therefore consists of four books in one, interconnected with the famous plate of Croatia Insurance. In cooperation with Adris Group, the project was created by the agency Bruketa & Žinić OM for whom this is the ninth European Design Award since 2009, since when the awards exist, and it’s the sixth one for a project in cooperation with Adris Group.
European Design Awards is unique for the fact that the jury consists of journalists and editors of prominent European design publications. This year, among them were the deputy chief editor of the UK magazine Eye, Sarah Snaith, chief editor of the German Novum, Bettina Schulz, chief editor of the Swedish magazine CAP&Design, Sara Wilk, founder of the key Russian design publication kAk, Peter Bankov, chief editor of the Danish magazine Dude, Freek Kroesbergen and associates of publications such as the Italian Progetto Grafico, Finnish Grafia and Swiss IDPURE.
More info is available at: www.europeandesign.org