The Trash Isles campaign by AMV BBDO and LADBible has taken home the Grand Prix in one of the most important categories at Cannes Lions, Design.
The Trash Isles, a poster project for thinking big, was created by AMV BBDO together with the LADBible and The Plastic Oceans Foundation, and has resulted in actual registration of a country that currently has more “citizens” than 27 other countries!?!
The campaign has been described as “An innovative way to raise awareness of a problem that is often not seen” by the spokesmen for the secretary general of United Nations.
Other Cannes Grand Prix of Tuesday included:
Corruption Detector from Grey Brazil Sao Paulo, Grand Prix Mobile Lions:
Follow the Arches for McDonald’s from Cossette Toronto, Grand Prix Outdoor Lions:
Tagwords for AB InBev from Africa Sao Paulo for the Outdoor win:
Soccer Song for Change for AB InBev from Ogilvy Cape Town in the Radio & Audio Lions category:
