Source: Adweek
After 13 long months, Winter is finally here. Last Sunday the HBO hit series Game of Thrones returned with Season 7, and the marketers are doing their best to capitalize on the new season.
One really notable example comes from Tourism Ireland, which in its latest GoT-branded project managed to thread the history of Westeros into another legend—that of the Bayeux Tapestry.
In a follow-up to its famous “Doors of Thrones” project, Publicis London created a remarkable tapestry depicting the many twisted plot lines of GoT’s first six seasons. At 77 meters, it’s even longer than the the 70-meter Bayeux, which was created in the 11th century to document the events that led to the Battle of Hastings and the subsequent Norman conquest of England.
Here’s a teaser video from Publicis:
Of course, Game of Thrones is not set Ireland, but much of the show’s filming takes place there. The country’s tourism department has collaborated with HBO for the past four years on projects ranging from a tour of key locations to last year’s “Doors of Thrones” project, which won gold and silver Lions in Cannes last month, as well as Grand Prix in Outdoor at Epica Awards.
A digital version of the tapestry includes sections dedicated to each episode, complete with tools for easy sharing on social media.
See the gallery below:
