Drugi jezik na kojem je dostupan ovaj članak: Bosnian
On Thursday, 2 March, at 10:00h, the Matis Absolut Lounge in Zagreb will host the review of finalists for the Grand PRix Awards of the Croatian Public Relations Association.
36 communication projects will be presented, which were shortlisted for the most prestigious award for public relations in Croatia. Each finalist will present their project in 5 minutes, and the tools they will use for the presentation depend solely on their creativity and innovative spirit.
This year there was a record number of projects entered in the competition – 68 of them – and the jury selected the best in 12 categories. In the announcements of shortlists, it was noted that PR profession in Croatia is getting better, especially in the creative domain, but that there is still room for improvement at the strategic level.
Final winners will be announced at the Grand PRix Award Ceremony at the Westin Hotel in Zagreb on Thursday, 16 March, at 19.30.
Schedule of presentations:
10:00 – 10:05 Introductory speech by Daria Mateljak, president of the expert jury
10:10 Presentation of the category Grand PRix for public relations in regional and local self-government
- The City of Karlovac and Public Institution Aquatika – fresh water aquarium Karlovac, Millenium promotion: “Official opening and positioning of Aquatika – first fresh water aquarium in Croatia, in Karlovac”
- Public institution in culture, Fortress of Culture Šibenik: “More than reality – first year of the revitalized Fortress Barone”
- Hauska & Partner for the City of Zadar, Administrative department for the development of the island and environmental protection: “Campaign: why I love Zadar”
10:35 Presentation of the category Grand PRix for public relations in NGO sector
- Media Val for the Association to Support Victims and Witnesses: “Volunteer and PRofit – implementation of communication activities for the Association to Support Victims and Witnesses”
- Institute for Research and Education “Zaposlena mama”: “Mamforce standard for family responsibility and gender equality”
- Communication Office Colić, Laco i partneri for HUB385: “Launching and positioning of the HUB385 innovation center”
11:00 Grand PRix for public relations for large companies
- Addiko Bank and MPR: “Rebranding and positioning of Addiko Bank”
- Madison Consulting for Ikea Croatia: “Trial House Ikea”
- Croatian public broadcaster HRT: “Stories of each generation – promotional campaign amid the marking of the 90th anniversary of Croatian Radio (HRT – HR) and the 60th anniversary of the Croatian Television (HRT – HTV)”
11: 25 Grand PRix for public relations for SMEs
- VETTURELLI, Agencija 404: “B2B RUN powered by HT”
- Dialog komunikacije: “Diablog”
- Komunikacijski ured Colić Laco & Partners for Istrian Wine Run: “Communication support for the Istrian Wine Run”
11:40 Grand PRix for corporate social responsibility
- Pragma Communications for Zagrebačka pivovara/Ožujsko beer: “Scratch for a reason – campaign for early detection of testicular cancer”
- Nova TV: “Integrated partnership for continuous empowerment of the project I Want Life of the Ana Rukavina Foundation”
- Madison Consulting for Ikea Croatia: “Ikea Croatia and the Association Kamensko – Project of Social Entrepreneurship”
11:40 – 12:10 break for refreshments
12:10 Grand PRix for internal communication
- INA – Oil industry: „BeneFit – benefits for workers”
- Pragma komunikacije for Zagrebačka pivovara: “Presentation of the online system for individual entry of staff data People Central”
- Nova TV: “News on Nova – new level of internal communication”
12:35 Grand PRix for best adaptation of a global campaign
- Heineken Croatia and Media Val: “Moderate Drinkers Wanted (#herowanted)”
- Dialog komunikacije for Mars Croatia: “Orbit gives smiles”
- Sve pet for the Coalition of Associations in Healthcare (KUZ) and the Association Sve za Nju: “National public health campaign: We Can. I Can.”
13:00 Grand PRix for political communication
- Maksima komunikacije for the party Pametno: “Let’s turn Croatia around”
- Campaign HQ of Anka Mrak – Taritaš: “Anka je Mrak, Za građane i građevine” (“Anka is Awesome, for citizens and construction”)
- Nova TV: “Nova TV – elections 2016”
13:25 Grand PRix for digital communication
- RTL Croatia: “Vrijeme odluke” (“Decision Time”) – using Facebook Live as a link between digital and TV worlds
- Switzerland (Helvetika Komunikacije) and Dukat: “Dukat & bloggers”
- Nova TV: “Project to cover European Championship on the Gol.hr portal”
14:00 Grand PRix for event organization
- Association Propela Zadar: “10. dm millenium jump”
- Valamar riviera/MPG: “Poreč Open Air – Festival of Life”
- Primorje-Gorski Kotar County, Mayor’s Office – Department of Public Relations and Protocol: “Presentation of high schools of Primorje-Gorski Kotar County ‘Where next?’”
14:25 Grand PRix for communication strategy
- Quintana komunikacije for the City Housing Company Velika Gorica: “Energetically Efficient”
- Nova TV: “Supertalent 2016 – More than a TV show”
- Hauska & Partner for Danfoss Hrvatska: “(Re)positioning of Danfoss Croatia”
15:00 Grand PRix for sponsorship communication
- Komunikacijski laboratorij for Pernod Ricard Croatia: “Chivas Win the Right Way”
- INA – Oil Industry: “INA – general sponsor of the Croatian Football Federation”
- Allianz Zagreb and VETTURELLI: “Be the Part that’s Missing”