Tomato has decided to simplify things in the market and make simple tariffs that do not have redundant combinations and unnecessary information. In the context of long-term platform for the brand Tomato, in cooperation with the agency Bruketa & Žinić OM, they have updated visual identity and designed new communications.
Tomato invites consumers not to struggle anymore and to “rest their brain” from unnecessary information with the new tariffs, and to choose their packages simply and hassle-free. In addition to television, outdoor and other ATL ads that rest the mind, part of the campaign are tomato juices against headaches that are shared in front of nightclubs, and the key to filter the bad news on web portals. By pressing the key, reader removes all the bad news and sees only positive ones.
CREDITS:
Client: Vipnet
Agency: Bruketa&Žinić
Director of Marketing: Lordan Kondić
Head of Brand and Marketing Communications: Marija Jakeljić
Campaign Coordinators: Vedran Hrgović
Senior Campaign Specialist: Marijana Labaš
Digital Media and Communication Planning Specialist: Mila Perović
Media Strategy Principal: Liliana Božić
Creative Directors: Davor Bruketa, Siniša Waldinger, Ivan Čepelak
Junior Creative Director: Đorđe Janković
Account Director: Roberta Kranjec
Strategic Planning Director: Ivan Tanić
Art Directors: Ivana Momčilović, Siniša Sudar
Account Manager: Dubravka Klepac
Strategic Planner: Tea Silvia Vlahović
Digital Account Executive: Stipe Bačić
Account Executive: Ante Kantor
Copywriter: Martina Tupek
Designer: Alen Lipuš
UX Designer: Krešimir Lončar
TV Production: Kinoteka
Director: Miha Mlaker
Social media & digital production: Degordian
Telop Production: Plavi film
Media agency: OMD Hrvatska
