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TIME: Person of the Year

In making its choice, the magazine deliberately opted for “the individuals who envisioned, designed, and built artificial intelligence,” rather than the technology itself, even though there is historical precedent for that as well.

Media Marketing redakcijabyMedia Marketing redakcija
15/12/2025
in News
Reading Time: 2 mins read
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“The Architects of Artificial Intelligence,” among them Sam Altman, the father of ChatGPT, Elon Musk with X’s Grok, and Jensen Huang, CEO of Nvidia, have been named Person of the Year by TIME magazine. On that occasion, the magazine wrote that 2025 is the year in which the potential of artificial intelligence “burst into the foreground at full force,” with no turning back. It could contribute to a deterioration in mental health, as well as to job losses, since more and more companies want to replace human labor with artificial intelligence.

“For ushering in the age of thinking machines, for inspiring and at the same time unsettling humanity, for reshaping the present and pushing the boundaries of what is possible, the Architects of Artificial Intelligence are TIME’s Person of the Year for 2025,” the magazine wrote in a post on social media.

In making its selection, the magazine consciously chose “the individuals who imagined, conceived, and built artificial intelligence,” rather than the technology itself, even though there is historical precedent for doing so.

“We have named not only individuals as Person of the Year, but also groups, more women than our founders could ever have imagined (though still too few), and in rare cases even a concept itself: the endangered Earth in 1988, or the personal computer in 1982,” editor-in-chief Sam Jacobs explained in outlining the choice. “The drama surrounding the selection of the personal computer instead of Steve Jobs later became the subject of books and even a film.”

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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