This week, TikTok reassured advertisers that the “sale or ban” law does not apply to them.
Ad performance declined during the brief ban, but advertisers have since returned to the platform.
TikTok is alleviating advertisers’ concerns about running ads on the platform, assuring them that they are not affected by the sale or ban law, according to an email sent to a media executive at a major company, which was reviewed by ADWEEK.
The company emphasized that the law only applies to those who “distribute, maintain, or update TikTok through marketplaces,” such as the Apple App Store, Google Play, or service providers like Oracle.
“Advertisers and content creators do not meet any of these definitions,” the email clarified.
UK Competition Watchdog Launches Investigation into Google Search Advertising
The UK Competition and Markets Authority (CMA) has launched an investigation to determine whether Google should be granted the status of “Strategic Market Status” (SMS) under the Digital Markets, Competition, and Consumers Act (DMCCA), which came into effect on January 1 of this year.
The DMCCA grants the CMA powers similar to those the European Union has under the Digital Markets Act (DMA), enabling it to regulate companies with a dominant influence on UK digital markets to prevent unfair business practices.
Companies designated with “Strategic Market Status” will be required to comply with specific regulations to prevent unfair competitive advantages and ensure fair business practices.
The investigation covers Google’s general search services and search advertising and is expected to last nine months.
Grumpy Harrison Ford in a Kilt Fronts New Glenmorangie Ads
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands.
For starters, he’ll take a castle to sign on as spokesman for Scottish whiskey Glenmorangie. So begins “Once Upon a Time in Scotland,” a cheeky global campaign for the LVMH-owned brand.
The ad has a purposely “anti-marketing sensibility,” according to Caspar MacRae, Glenmorangie’s president and CEO.
Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass.
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands.
He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent.
“And I’m not doing all that action man sh*t that they want,” Ford says in his trademark growl. “But I will sit by the fire and drink amazing, smooth Glenmorangie single malt whisky.”
