Drugi jezik na kojem je dostupan ovaj članak: Bosnian
At the only 100% digital global competition, in competition with a total of 48 registered works, the digital team of agency McCann Belgrade won three awards!
The “Find a new job” campaign for the Infostud client won the Best Video Advertising Campaign Award, for “Pirulols” project for Froneri Adriatic won the award in the Best Branded Content category and “Coke <3 Local” for The Coca-Cola Company won Best Cross Media Integration Award.
“It’s always a good feeling when you come up with ideas that you intuitively know that they have a note of awesomeness, and whose potential client recognizes and the community rewards. The projects for which we receive acknowledgments are the perfect illustration of the principles that drive our work: our goal are ideas that produce meaning, concepts that deepen our relationship to the values of the brand and ourselves. The IAB Mixx Awards represent another in a series of testimonials that these principles bring significant results and represent an inspiration for the team,” said Sandra Stojanović, Digital Copywriter at McCann Belgrade.
“Awards for digital projects are a great boost to our team. Everyday we try to think about innovative ways to connect offline and online worlds. New technologies are developing and advancing on a daily basis, and awards are a confirmation of good work and creative use of technology. Team and personal motivation is the space we have to work with brands that are ready for big things, and to dictate new trends together,” added Marko Živković, Associate Technical & Interactive Manager at McCann Belgrade.
The IAB MIXX Awards (Marketing and Interactive Excellence Awards) reward those works that set standards in the digital marketing industry that inspire, educate, or innovatively utilize new technologies.