Source: Adweek
Svedka Vodka is using an unloved online marketing practice for a Halloween “Banner Ad Curse” campaign, created by Toronto agency Bensimon Byrne, and it looks quite fun.
Using a data driven approach for this Halloween, the brand wants to litterally haunt consumers, through banner ads. It all starts with bait-and-switch seasonal cocktail recipes. Served to vodka devotes, the posts appear on pre-rolls and in social feeds. When you click through you are redirected to the Svedka hub, where this this video awaits:
After viewing the clip, the “curse” begins, and video banner ads start following you around. Here are some examples of the ads, which stalk you based on your location, vodka preferences and browsing habits:
You can break free by visiting the campaign hub and sharing clickbait articles, including one headlined “Are Svedka Cocktails Part of a Curse?” When your friends click on those links, they become “cursed,” restarting the cycle.
