Source: Campaign
Famous UK snack brand Walkers has launched the „Choose or lose!“ campaign which promotes a choice between classic and new flavours. Shoppers can vote for either by buying a single pack in shops, or taking part in an online poll.
Three flavours familiar to Walkers customers in the UK and Ireland will go head-to-head with new flavours the brand is introducing from other countries. Salt & Vinegar is up for a vote against Lime & Black Pepper from Australia; Prawn Cocktail will vie with Paprika from Spain; and Smoky Bacon is pitted against Bacon & Cheddar from the US.
Abbott Mead Vickers BBDO has created a TV ad to promote the contest, with brand ambassador Gary Lineker in the lead role. AMV’s sister Omnicom media agency, OMD UK, is handling all media planning and buying, while OMD’s in-house creative team, OMD Create, is producing the digital creative.
The ad features a woman in the midst of choosing a packet of Walkers from a corner shop. Unsure of which flavour to pick, she is suddenly thrown into a game show hosted by Lineker, with raising pressure to choose her favorite, and ditch the other flavor.
