Source: Adweek
Women throughout history have made countless noteworthy contributions to science, technology, engineering and math. Yet today, they still only hold a scant 29 percent of jobs in STEM, according to the advocacy group National Girls Collaborative Project.
With a powerful new campaign highlighting just a few of those contributions, chemical company Chemours aims to encourage young girls to pursue careers in the sciences.
The three 30-second YouTube videos created by Ogilvy New York and its production unit tell the stories of three prominent female pioneers in STEM: chemistry teacher, writer and civil rights activist Josephine Silone Yates; physicist and chemist Marie Curie; and bacteriological chemist and refrigeration engineer Mary Engle Pennington. The monologues, which are delivered by actors playing the women’s younger selves, were created for Chemours in honor of National Chemistry Week, an annual campaign spearheaded by the American Chemical Society to get more students interested in careers in chemistry.
See the spots below:
https://www.youtube.com/watch?v=XXLOYTqqqm4
