After two successfully organized Sarajevo Marketing Summits, which brought together more than 450 participants, In Academy and Finance Academy are organizing the third edition of this event that brings speakers and presentations that provide useful, tangible and real knowledge for the participants, which they can later share with their co-workers.
The main theme of this year’s conference, which will be held on 27 October, is “Marketing 2020: Fine-tune your marketing content, technology skills and reach top experiences.”
One of the panels of the conference will be “Technology creates new marketing & better experience”, dedicated to digital. Technology is much more than likes, tweets, social network, and this panel will explore how to take advantage of new technologies, new data, new solutions to improve the results of our marketing activities.
The panel will be opened by Marko Čadež (Fareboom) with a personal story of how he started selling airline tickets door to door in Los Angeles. He used posters and leaflets as a major marketing tool. Today he sells airline tickets globally. He invests millions in communication, develops new research platforms and sells customer insights. Today, his main tool is technology.
His three key commandments for success of online selling are: measurement, analysis and reaction.
Marko Čadež is an owner and founder of the US portal for online sale of travel tickets “Fareboom” which from 2002 to 2015 went from zero to $65 million annual income.
For more information about the conference visit: www.marketing-summit.ba.
