Vip mobile finally brought new, innovative postpaid to Serbian market – unlimited minutes and messages to all networks! From now on, tariffs will be chosen based on a number of megabytes.
Agency Leo Burnett and Vip Mobile created the campaign that expresses “in order to create a new world, the old one has to collapse”.
“We wanted to make a campaign which represents the Vip offer in a very clear and captivating way. We realized that the word “unlimited” (“neograniceno”) in Serbian language has two parts – “neo”, which means something new, progressive, free, and “limited” which means having limitations. That’s why we have decided to break all limits in a modern and creative way – to end “limited” and name the postpaid after what is left. So, we are proudly introducing NEO postpaid” – the agency representatives said.
As soon as NEOgraniceno sign was set on fire and has exploded, the campaign itself lit up the market.
