PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Theme of the tenth Poster design competition Plaktivat announced: Let books sweep you away

Book reading enables us to enter other worlds and retreat from our own; it opens our minds and helps us master our thoughts and language

31/05/2018
in News
2 min read
Theme of the tenth Poster design competition Plaktivat announced: Let books sweep you away

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

TAM-TAM, in collaboration with the institute for non-profit communication DIVJA MISEL, announce the tenth PLAKTIVAT competition in designing a city poster on the following topic: Let Books Sweep You Away. The goal of this communication is to remind people that book reading is a forgotten pleasure. Participation in the competition is free of charge. The competition is open to all creators, individuals as well as agencies and companies, who want to help create our common living environment. The winning poster will be displayed on 500 poster locations across Slovenia and entered into competition portions of the Slovenian Advertising Festival (SOF) and the Biennial of Slovenian Visual Communication.

With our attention glued to our screens, hasty lifestyles, and media’s oversimplified representation of the world, the voice of books is often drowned out. However, if we allow ourselves to be seduced by books, they can bring much beauty to our lives and help us combat the absurdities of everyday life.

Book reading enables us to enter other worlds and retreat from our own; it opens our minds and helps us master our thoughts and language. It fosters autonomous critical thinking, leads to greater mutual understanding and tolerance of differences. Reading leads us to generally reflect on the world and take an active role in it. It incites vibrancy of thought resulting in our active participation in society. Reading plays an important part in the healthy future of our society and the individual.

Today, book reading is increasingly perceived as a (school) obligation. Books are a source of guilty conscience to those who don’t read or those who read less then they themselves or others would like. Parents and teachers encourage children to read books but don’t make enough of an effort to address them by setting an example.

These days, when we are dominated by noise, disturbance, scattered thoughts, and lack of concentration, reading books can be a struggle, which demands us to make an effort and take a break physically. Yet those readers who reach for more demanding texts are rewarded with the capacity for abstract comprehension of the world, reflection on new messages, issues, and relationships as well as learning how to tackle them.

Though there is much talk about the consequences of poor reading culture and the positive effects book reading has on our society, little is said about the pleasure and added value book reading lends us personally as well as in a wider social context.

The deadline for the submission of posters is midnight 22 June 2018. Furteher information about content, aims and tehnical demands are available on http://tam-tam.si/plaktivat10eng/

For information about competition, you may write to plaktivat@tam-tam.si.

Tags: PlaktivatSOFTam-Tam
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