In the digital world, user attention is becoming one of the most important—if not the most important—metrics. With that in mind, the Days of Communication in Rovinj will welcome one of the most prominent figures in the advertising industry: Karen Nelson-Field.
Forget meaningless impressions and empty numbers—her research on attention transforms data into results that truly matter and redefines how brands measure their impact. She proves that user attention can not only be measured but also strategically amplified. For those seeking strategies that actually work, her lecture won’t just be an opportunity to hear something new—it will be a chance to transform their entire approach from the ground up.
“The Attention Economy: All Marketers are Wizards (Without the Hat)”, the keynote she will deliver on the main stage of the Days of Communication, will provide insights into how to win the battle for attention and make a brand stand out in the overcrowded digital space. Drawing inspiration from her book, The Attention Economy: A Category Blueprint, Nelson-Field will present her theory on attention amplification, offering insights that bridge creativity, data, and cutting-edge technology—including artificial intelligence.
As the founder and CEO of Amplified Intelligence, she leverages her deep understanding of the digital sphere to drive industry transformation. She holds the record for the most published research on WARC and has previously taken the stage at Cannes Lions, where she confidently stated: If you can hold someone’s attention, the power is in your hands. In a world where traditional KPIs are becoming increasingly obsolete, Nelson-Field helps brands understand what true success means, offering answers to key advertising questions backed by undeniable facts.
On the festival’s main stage, Karen Nelson-Field will be joined by previously announced speakers Sophia the Robot, the world’s most famous humanoid AI, and Fernando Machado, hailed by Business Insider as the world’s most innovative CMO and winner of more than 200 Cannes Lions awards. This typically atypical festival will continue to captivate all those eager for critical thinking, new approaches, and innovative technologies.
Known for posing unconventional questions and seeking extraordinary answers, Days of Communication offers unique experiences each year and brings together the most beloved community in market communications.
All creatives, marketers, digital experts, media professionals, and other communicators who wish to join both local and global industry leaders from May 15 to 18 in Rovinj can find participation details at www.danikomunikacija.com.
