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Home News

“The Woman in The Room” speaks up in advocacy project

Anonymous movement has sprung up to shed light on gender bias in workplace

Media Marketing redakcijabyMedia Marketing redakcija
30/10/2017
in News
Reading Time: 2 mins read
“The Woman in The Room” speaks up in advocacy project 4
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Source: Creativity

Who is behind the Woman in the Room?

At a time when headlines are dominated by the alleged lewd acts of Harvey Weinstein, Bill O’Reilly and Terry Richardson, an anonymous movement has sprung up called “The Woman in the Room,” which aims to shine a light on gender bias in the workplace by distributing posters and stickers to offices in tech, advertising and media.

“Yep, gender bias is real, and we women have to deal with it every day–you know, things like getting called ‘girls’ when we’re clearly post-pubescent,” read an anonymous letter sent to Ad Age and signed by “some women in tech” that accompanied the posters. The letter noted that “calling out sexist behavior shouldn’t be a woman’s full time job. We already have one of those.”

 

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The female-empowering posters, etched in eye-catching bolds of red and black, have glaring missives including, “Don’t Re-state My Idea As Your Own,” “If I’m Here, I’m Qualified” and “I Don’t Need It Man-splained.” A website thewomanintheroomproject.com allows supporters to download more options, but representatives did not respond to an emailed inquiry via a Gmail account listed on the site. While the return address on some posters was 96 Ninth Ave., home to Google in New York, a Google spokesman did not return a request for comment.

Both men and women have taken to social media to bolster the effort under the hashtag #thewomanintheroom.

The Woman in the Room is not the only call to action. Cindy Gallop, the known champion of diversity, recently asked via Facebook that ad professionals voice their concerns about sexual harassers in the advertising industry. She told Ad Age that her inbox was flooded with responses.

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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