Photo: Matjaž Tavčar
The tenth Plaktivat competition was held in Slovenia, raking up some record numbers. This time a whopping 223 submissions were entered, with 53 out of 123 participants Slovenian, while 70 hailed from other countries; thus the project yet again surpassed the boundaries of the local environment.
Design solutions arrived from Slovenia, Iran, Turkey, China, Belgium, Croatia, the Czech Republic, Germany, Finland, India, Italy, Portugal, Romania, Russia, Serbia, the Ukraine, the Netherlands, Lithuania, Sri Lanka, Colombia, Canada, Hungary, Great Britain, Indonesia, and the United States of America.
The expert panel selected the poster titled “Deep into the book” authored by Ata Mohammedi from Iran, making this the first ever Plaktivat competition that was won by a submission from outside Slovenia.
The chairman of the expert panel, Robert Bohinec, commented on the choice of the winner: “The winning submission unobtrusively and constructively inducts us into the theme of the competition. Not unlike a good book, it succeeds in doing so by stirring the viewer or reader’s imagination. Since one of the most important parameters of modern advertising is that it stays current, the submission also inspires us to pack at least one good book for our summer holidays at the seaside or in the mountains. A book will clear our heads and refresh our minds more than the depth of the sea or grandeur of the forest.”
Beginning with the 29 June 2018, the winning poster will be featured on TAM-TAM city posters across Slovenia, and all submitted entries are posted on TAM-TAM’s Facebook page.
Project Leader Tomaž Drozg added: “We outgrew our local environment; we are facing new challenges. The tenth Plaktivat competition titled ‘Let Books Sweep you Away” only reaffirmed our international status and the winning poster hailing from Iran is the cherry on top.”
The best poster was selected by an expert panel consisting of: Robert Bohinec – Futura DDB, Petja Montanez – Publicis, Gregor Žakelj – VBG, Kristijan Andoljšek – Innovatif, Blaž Kocjančič – Internavti, Tina Popovič – Divja misel and Blaž Gregorin – TAM-TAM.
