This question led the creative agency Publicis Slovenia in creating this year’s Jazz Camp Kranj festival’s visual identity.
This year the local jazz festival that has been attracting jazz lovers for 15 years, gained even more attention due to a fresh approach to outdoor advertising. This year’s visual identity was based on improvisation and inspiration – just like jazz music.
After days of preparations and testing, the billboard – with the help of wind and people passing by – started improvising in the center of Ljubljana. The bottom part, cut in the shape of piano keys, lets wind improvise with the keys, much like musicians do. Depending on strength, direction and consistency it “plays” the billboard keyboard and rocks them in a different rhythm every time. Or, as Miles Davis put it: “Improvisation is live inspiration”.
Visual identity was based on the billboard, which enabled most creative use of the media, but was also applied citylights, posters, print ads and all other required festival materials, rounding up a wholesome visual identity.
Elements of the campaign include billboard, citylight, print, social media, festival materials (T-shirts, coupons, leaflets,…)
CREDITS:
Agency: Publicis Slovenia
Client represented by: Gregor Grašič (Gramus, d.o.o.)
Account manager in agency: Sara Kravanja
Creative director: Toni Tomašek
Copywriters: Petja Montanez, Blaž Žnidarec in Sara Kravanja
Art director: Petja Montanez
Designer: Lea Dežman
Pianist: Lea Dežman
Video for social media: Gaja Madžarevič in Robert Lupše
Production: Kerozin
