Drugi jezik na kojem je dostupan ovaj članak: Bosnian
What if we send workers for a two day education, and they aren’t in the office for two days? But what if we don’t send them, who will then fund the resulting stagnation? The greatest possibility for the start of the demise of a large and stable company is in failure to enable your staff to grow.
The most significant benefit of workshops, if they are focused on practical application rather than the theory itself, is that the acquired knowledge can be applied immediately after education.
In digital marketing, often just one notch, one small change, can mean a lot for the firm and the current marketing campaigns. Particular benefit is also hidden in channels that have not been activated yet due to ignorance, or where major mistakes have already been made. Instructions on how to properly set up a new marketing channel (funnel) are a treasure.
Rapid technology advances have influenced new generations in the labour market, who have a great tendency to acquire new and advance existing knowledge and skills. In order to advance, as soon as possible, they have adopted the concept of constant learning as a key factor in career development. Such workers are the secret of the success of the fast-growing companies, and the lack of the same and the employer’s lack of interest in their training are the reasons why some companies stagnate or miss the opportunity for serious business growth.
In order for your business to be among those which, thanks to the motivated and productive staff, can easily overcome market difficulties, follow the trends and the rapid changes of the market, it is clear that it is necessary to invest in adequate education.
An ideal opportunity to invest in something that will certainly pay off are workshops that are part of digital marketing conference “Konverzija“, which will be held in Banja Luka on 13 and 14 April 2019. Workshop topics are the most important areas of digital marketing: SEO, Google Ads, E-commerce marketing and Google Analytics. The two-day training course is scheduled to take place on April 11 and 12, and will include the basics on the first day, and advanced tactics on the second day.
Search Engine Optimization (SEO) is a workshop run by Nedim Šabić, a top digital marketing expert who focuses on this area. He will reveal what Google loves and how it works, how to achieve good ranking in search, and which tools are best for achieving the desired goals when it comes to search engine optimization.
Region’s foremost certified Google expert and lecturer, Miroslav Varga, will use the Google Ads workshop not only to teach participants how to properly set up and run campaigns, but to discover the many tricks learned through a long-standing practice with a special focus on the latest features on this Google platform.
In case you have your e-commerce business and want to improve sales and therefore increase your profits, you should not miss the e-Commerce Marketing workshop run by Ivana Petrović, an entrepreneur who last year turned profits in two companies from zero up to six figure – in just six months . just through creation of good strategy and sales funnel.
For those interested in advanced Google Analytics techniques, there will be the Google Analytics workshop that will be run by a certified Google analyst, Robert Petković. At this workshop, students are offered the opportunity to learn advanced website tracking techniques, enabling them to use the detailed analysis of advanced reports and make the most of the money they invest in advertising.
Any workshop you choose for you or your employees is sure to give you the opportunity to resolve any doubts when using digital marketing tools for your business. Attendees can expect good examples, practical tips, detailed explanations and answers to all the questions they ask, provided by the lectures – top experts in the region with tremendous experience when education of this type is concerned. Since the work will be done in smaller groups, there will be plenty of room for direct communication with the lecturers, and workshops are ideal for those who want to learn the concrete steps for improving their business.
You can buy a few remaining tickets for the workshops on the website of the Konverzija conference, and if you order them by April 1, you will receive a 15% discount when registering for the newsletter of the Conference. The discount also applies to tickets for the conference, which will be held on 13 and 14 April in Banski dvor, which brings 26 experienced lecturers and 400 participants.
The event was supported by the City of Banja Luka, Mtel, UniCredit Bank Banja Luka, Adcombo, Prointer, Bravo Systems, Advertek, Teleklik, Spark, Mozzart, GMP, Manja, Vitinka and others.