Cannes Lions has released the shortlists in the Social & Creator Lions and Creative B2B Lions categories, with two Croatian projects among the selected entries, and the only ones from the region on these lists.
Imago Ogilvy has been shortlisted for Studenac with the case Cry For Hydration, in the Social & Creator Lions, Local Brand category. The category celebrates ideas rooted in local cultural context. The campaign transformed the Balkan tradition of mourning rituals into a social and digital format, using it as an unexpected way to address hydration.
Studio Sonda has been shortlisted with the project Label created by the wine itself – Piquentum Brut Nature, in the Creative B2B Lions, Challenger Brand category. The idea turned Piquentum’s organic production process into proof of the brand’s positioning, with a label made from the sediment left after sparkling wine fermentation.
The two projects come from entirely different categories and industries, yet both have made it through the selection process of a festival Cannes Lions describes as the global benchmark for creativity. Social & Creator Lions celebrates creative use of social platforms and local context, while Creative B2B Lions recognises ideas that turn a business challenge into a relevant creative advantage.
Cannes Lions 2026 takes place from 22 to 26 June. The Creative B2B Lions winners will be announced on Monday, 22 June, while the Social & Creator Lions results will be revealed on Wednesday, 24 June, following the awards ceremonies in Cannes.
