A digital poster featuring Mercedes-Benz and American gymnast Simone Biles has flooded social media, sparking widespread attention and discussion. The striking image depicts Biles performing a gymnastics move in such a way that her body perfectly forms the legendary Mercedes-Benz logo.
The ad, which went viral across various social media platforms, shows the gymnast in the middle of a performance against a stark black background. Her silhouette, combined with a circular gymnastics apparatus, creates a stunning visual representation of the Mercedes-Benz three-pointed star. At the bottom of the image, the logo and name of Mercedes-Benz are prominently displayed, reinforcing the connection between the athletic prowess of the golden gymnast and the luxury car brand.
At 27 years old, she continues to dominate the world of gymnastics, adding new medals to her already impressive collection of sporting achievements. In Paris, she won her 10th Olympic medal overall and her 7th gold, further cementing her status as one of the greatest gymnasts of all time.
The viral spread of the advertisement led to an outpouring of support from fans, with many calling for Mercedes-Benz to officially support Simone. Social media users praised the clever design, highlighting how effectively it combines the precision and excellence of these two brands.
What is particularly intriguing about this digital poster is the mystery surrounding its origin. As it circulates across the internet, it remains unclear whether the ad was officially commissioned by Mercedes-Benz. Marketing experts highlight the power of visual storytelling in advertising. Whether official or not, the ad has managed to capture the public’s attention and create a powerful association between gymnastic achievements and luxury branding.
The Story Behind the Photograph
The creator of this photograph is Zed Anvar, who commented on it on LinkedIn.
“As my Mercedes ad goes viral, I thought I’d share my story. Everyone would think I work in a world-class creative agency, but unfortunately, I don’t—I’m just an ordinary hospital porter. I could have been a great creative if I’d been given a chance when I first ventured into the creative industry, but my work was stolen by Kembel Doyle and Dye. Who are they? They are none other than Walter Campbell and Dave Dye, world-renowned creative heroes adored by the creative industry. These same people made sure my name was tarnished in the industry because they don’t want their dirty little secret to become public.”
