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The man who brought McDonald’s the title of the best advertiser in the world is coming to Days of Communications

Festival announces first speakers on the roster, true global leaders, Matt Biespiel and Yousef Tuqan Tuqan

Media Marketing redakcijabyMedia Marketing redakcija
23/01/2019
in News
Reading Time: 2 mins read
Pročitaj članak na Bosanskom

The Days of Communication festival will be held from March 28 to 31, 2019 at Hotel Lone in Rovinj. We will have the opportunity to learn the answers to global questions in the communications industry from renowned lecturers from all over the world who will become part of the Rovinj community during three days of the festival.

The first announced speakers of the traditionally rich program are the marketing star and the winner of the prestigious award for world’s best advertiser Matt Biespiel, and the Global Innovation Manager at Accenture Interactive Yousef Tuqan Tuqan.

Matt Biespiel is the man who brought McDonald’s the title of the most efficient brand in the world for two consecutive years in his post as Global Marketing Director,and was also the winner for the best advertiser in the world at the world’s most prestigious advertising festival in Cannes.

He has managed McDonald’s communication in 118 countries around the world, and the catchy slogan I’m lovin it – and the accompanying tune that is hummed by millions of people for years now – was under his leadership for years.

Another announced speaker is Yousef Tuqan Tuqan, who is the Global Design & Innovation Principal Director and Digital Evangelist at Accenture Interactive. This world-renowned digital visionary is a speaker on topics of digital trends at Cannes for years now, and is one of the most popular lecturers of this prestigious festival.

Director of the Days of Communication and Festival Program, Dunja Ivan Ballon, shared her expectations for 2019: “This year, in Rovinj, we are wiping the boundaries and connecting with the whole world! We have confirmed the arrival of global leaders at the festival, so my expectations are very clear – that during these three days Croatia becomes the center of the communications industry.”

Davor Bruketa, CEO of HURA, added: “We are bringing the most current world practices to the Days of Communication, from America to Asia, which is truly an opportunity to learn and have constructive discussions in a market like ours.”

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
Tags: Days of CommunicationMatt BiespielMcDonald'sYousef Tuqan Tuqan
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