The campaign “Wing of Love” (“Malena and Klepetan”) which the advertising agency Imago Ogilvy designed for Jana – the Water with a message of love, achieved tremendous success in the most important creative advertising festival in Central, Eastern and Southeastern Europe, bringing thus the prestigious Grand Prix award from the Golden Drum to the Imago Ogilvy.
With this heartwarming story, Jana won Grand Prix in Digital, and it also brought her Silver in the GD Adriatic Awards, which is in itself a great achievement, because this year the entries to Golden Drum came from 26 countries.
Iva Balent, Executive Director of Marketing at Agrokor, said: “2016 was marked by the recognitions of the industry, which showed that the Jana – water with a message, and the campaign Wing of Love, was the right decision. It makes me very proud and happy, but more than anything else it makes my heart full, because we not only reached our customers, but also experts at the global level. Thank you to the entire Imago Ogilvy and Jamnica team who created and spread #onlylove, #samoljubav.”
Darko Bosnar, Art&Innovation director of Imago Ogilvy said: “Just as we eagerly awaited the return of Klepetan during the campaign, so we waited for years for the first Golden Drum Grand Prix. This most prestigious marketing award in this part of Europe seemed unattainable for years in the competition with agencies not only from the Adriatic region, but also with those from Austria, Russia, Turkey, Finland, Romania and many other countries. But exactly as Jana enabled people to feel real and true love during the campaign, it once again showed that it knows no boundaries and brought us this prestigious award.”
After the Cannes Lion, this is the second prestigious award for Jana water with a message of love and the campaign Wing of Love, which once again confirms the quality of work of the successful teams of Agrokor and Jamnica, as well as Imago, Drap and Priredba.
