Is the customer always right? In an era where brand communication often boils down to generic and impersonal corporate phrases, the real question is: how to stand out and push boundaries? This year’s Days of Communication will provide the answer, courtesy of Michael Corcoran, one of today’s most renowned (and wittiest) digital strategists, who has redefined how brands interact on social media.
Dubbed the Internet’s savviest troll by the Daily Mail, Corcoran is best known as the mastermind behind Ryanair’s social media presence. He is coming to Rovinj for the marketing communications festival, taking place from May 15 to 18.
The Man Behind the Most Uncompromising Brand Voice on the Internet
With a sharp sense of humor and bold communication style, Corcoran built Ryanair’s viral success, attracting over 2.5 million TikTok followers alone. Instead of sticking to standard corporate responses, he and his team chose to provoke, entertain, and even boldly mock users. This strategy has led to one of the most recognizable digital brand presences, which many shamelessly (and often unsuccessfully) attempt to replicate.
Today, through his consulting firm Frankly, he advises companies on how to think differently and use social media in innovative ways.
Be on Social without Being on Social
His talk, Be on Social without Being on Social, will bring a fresh perspective on the role and importance of social media in business. If you think it’s all about post frequency and algorithmic tricks – think again. Corcoran will reveal how brands can make an impact without blindly following trends or wasting budgets on meaningless content. With real-world examples and strategies, he will show how to stand out, escape the trap of corporate blandness, and use social media to create real business value.
Naturally, he will also touch on Ryanair’s legendary story and how the airline became synonymous with a bold, no-nonsense approach that works.
“Everyone talks about authenticity on social media, but few have the courage to embrace it. Ryanair has proven that brutal honesty and algorithms go hand in hand, and Michael Corcoran is coming to DK to remind us – either you’re relevant, or you’re invisible,” said Anđela Buljan Šiber, a member of the festival’s organizing committee.
Expect Stories, Strategies, and a Lot of Fun
Beyond practical strategies, Corcoran will share stories from his remarkable career. On the main stage, he will discuss handling crises, building loyal communities, and having fun while shaping a brand’s digital identity.
His talk will be a must-see for anyone looking to think outside the box and transform their social media presence into a powerful communication channel.
Corcoran will join an impressive lineup of global industry leaders, including:
- Sophia, the world-famous humanoid AI,
- Fernando Machado, the world’s most innovative CMO (according to Business Insider) and a winner of over 200 Cannes Lions awards,
- Karen Nelson-Field, a leading expert on attention economics and the most published author on WARC,
- Blair Enns, the world’s top authority on sales and pricing for creative services.
The festival’s organizers have announced an exciting program featuring top leaders from Croatia and beyond, making this event one of the most significant gatherings for creativity and communications professionals.
Once again, Days of Communication in Rovinj will bring together the boldest, most innovative, and most influential minds in the global creative industry – those who refuse to play by old rules and aim to redefine the future of marketing communications.
If you want to be part of this extraordinary experience, join us in Rovinj from May 15 to 18. More information on participation is available at www.danikomunikacija.com.
