Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs … for sister brand Bud Light’s U.K. debut.
The 30-second spot follows last month’s introduction of America’s top-selling brew to British shores. Mcgarrybowen London is the creative agency, with Framestore doing the visual effects.
Stylistically, the ad is nearly identical to the one that stemmed from a concept dreamed up by copywriter David Swaine and art director Michael Smith at D’Arcy Masius Benton & Bowles way back in 1994.
The three frogs are among the most memorable advertising icons of the 20th century. The work won top honors at the Clios and Cannes Lions.
Ironically, DMB&B lost the Budweiser business despite the characters’ runaway popularity, and Goodby Silverstein & Partners later expanded the campaign narrative to include other characters like the New York-bred chameleons Frankie and Louie.
Here’s the original ad: