This year’s SoMo Borac will take place in four days, promising to be the largest one yet, with a record number of entries in 16 categories that cover the best digital projects from the region. The award ceremony, which will be held on October 25th at the Student Center in Zagreb, will be preceded by the second all-day conference. A dynamic set of lectures, focusing on practical advice on how to utilize AI in everyday media and marketing work, has been published on the SoMo Borac website. The goal of the conference is to show that AI is not just a ‘buzzword,’ but a tangible tool that helps optimize business, create personalized content, analyze data, and make better decisions. You can view the full program here.
Some of the most prominent names in the digital scene are coming to SoMo Borac, including Liesbeth Nizet, head of monetization for future audiences at one of the leading European media groups – Mediahuis Group. The co-organizer of the competition, the Croatian Association of Digital Publishers (HUDI), ensured that one of the leading media experts will deliver a lecture titled “Enhancing journalism for the next generation,” sharing advice on how to attract younger generations while maintaining trust and reputation.
“Artificial intelligence has definitely become an inevitable and indispensable component, not only for publishers but for many other industries as well. At the SoMo Borac conference, the audience will not only get insights into its potential applications but also practical uses – advice, ‘tricks,’ and more. This is the value we, as co-organizers, have recognized, and within HUDI, we have enabled our members to create specific AI solutions with the help of Google News Initiative and Financial Times Strategies, while now making every effort to bring in top media experts who will share valuable knowledge,” said Ozren Kronja, Executive Director of HUDI.
Stella Litou, CEO of CME Adria and Chairwoman of RTL Croatia, also comes from leading media groups and will explain how to successfully leverage local resources to compete with global giants in the dynamic media landscape. Many other media experts will participate, including Matej Lončarić of CME Adria, President of HUDI, Daniel Fazlić from Bloomberg Adria, Hana Bartolović from After5, and many others.
On the other hand, in the advertising segment of the conference, TikTok representative Agnieszka Zamęcka will, based on her experience and knowledge, show how the combination of creativity and the potential of TikTok, with insights gained from artificial intelligence, allows brands to reach their desired audience and enhance their digital presence.
Joško Mrndže, Regional Director for Google in the Adriatic region, will give a lecture titled “The future is now: How Google approaches AI.” Mrndže, who opened Google’s office in Croatia and is responsible for business development in the region, will discuss how Google uses artificial intelligence to transform industries and adapt to a future that is already here.
Galeb Nikačević, one of the most popular podcasters in the region, will explore in his lecture how the Agelast podcast is redefining the rules of media production, creating content beyond traditional frameworks. He will discuss the impact of the podcast format on the media space, the reasons for its growing popularity, its influence on journalism, culture, and marketing, and future trends in this increasingly influential format.
Additionally, on October 25th in Zagreb, you can hear advice from experts from Adobe, Infobip, Sofascore, MYTY Group, and others. The conference, award ceremony, and party will take place at the Student Center in Zagreb, and you can purchase your tickets on the SoMo Borac website. Follow the latest news, not only on the website but also through the SoMo Borac newsletter and on SoMo Borac Facebook, Instagram and LinkedInu pages, and don’t miss new episodes of the third season of the podcast.
