Source: Adweek
Evian’s famous babies campaign is back in some oversized clothing.
This is the seventh iteration of the “Live Young” campaign of this brand, done by the creative agency BETC Paris, and this time brand wants its consumers to experience what it might be like to see the world as a baby.
„For us, babies are a way to use the metaphor to explain our promise: that when you drink Evian we awake the baby inside you,” explained Patricia Oliva, Evian’s global marketing director. “There is joy and wonder when you see the world through the eyes of a baby. When you see yourself as a baby you see the world as oversize.”
The campaign will have digital elements—including a Snapchat filter that is already available via a Snapcode on 300 million Evian bottles; it will be available to all users on June 10—as well as out-of-home billboards, social, event activations and a clothing line partnership with Rad.co. Brand ambassadors Maria Sharapova, Stan Wawrinka, Lucas Pouille, Madison Keys and Lydia Ko are featured in the campaign elements.
