Effie Global Best of the Best is a competition that rewards the most effective among the most effective in the world – relying on the best marketing ideas that work efficiently across the globe. It raises the standard and further enhances the commitment to leading, inspiring, and promoting marketing effectiveness globally. This prestigious award includes only works that have achieved Gold or Grand Effie status, and the selection of the best projects worldwide is currently underway, with six Croatian experts making the decisions.
In the first round of judging the submitted works, five representatives from the Croatian communication industry are participating, confirming the importance of the Croatian marketing industry: Rajna Cuculić (GroupM), Nikša Farac (Kraš), Mario Fraculj (Digital Talents), Kristina Hustić (Pik Vrbovec) and Ante Šalinović (Ipsos). The role of the jury members is to evaluate a wide range of qualities of each campaign to determine which ones will become finalists and, ultimately, win the award. The Best of the Best jury members will be evaluating the Grand and Gold Effie awards from 2023 and helping to determine the finalists who will compete for the Global Grand Effies and Iridium Effie.
In the second round of judging, Vanja Vaniček (E.ON Hrvatska) will participate, sharing her evaluations live from London on September 5th and participating in the selection of the highest-quality entries among the prestigious marketing projects from around the world that have earned finalist status through a strict selection process. As a reminder, only the winners of the Gold and Grand Effie awards globally can compete for the ultimate marketing effectiveness award.
The Effie Awards is a global marketing communication award that recognizes the most effective projects from around the world. The Effie Awards in Croatia is organized by HURA, and for domestic advertisers, it is the most important competition in the marketing communications industry. For more information, visit the official website.
