Source: TheDrum
The Body Shop has unveiled a series of clever out of home (OOH) ads in London that remove pollutants from the atmosphere.
The cosmetics and skin care company has teamed up with environmental tech firm Airlabs to pilot the scheme at three high-profile and highly polluted locations in the capital.
Airlabs’ air cleaning system removes harmful pollutants from city air including nitrogen dioxide and particulate matter. The Body Shop has signed on to incorporate the innovative cleaning units into its OOH ads as part of its commitment to environmental activism.
The posters will be active at three JCDecaux bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn as part of a pilot scheme.
Maxus is handling the campaign for The Body Shop.
“While these air cleaning units have yet to be introduced on a wider scale, we’re making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available,” said Elen MacAskill, The Body Shop’s UK marketing and corporate responsibility director.
“We are calling on other businesses, transport operators, bus stop site owners and brands to follow this industry leading approach. The technology can help reduce urban pollution exposure for thousands of people every day where nitrogen dioxide levels exceed the legal limit.”
