The Jazz Kamp Kranj Festival celebrated its 20th anniversary this year and, on that occasion, organized the most “alive” promotion yet! Real jazz musicians “hung” from ordinary billboards along the streets, performing jazz improvisation, creating a fantastic experience for all those present. With their exceptional enthusiasm and adrenaline, they skillfully adapted to specially designed panels with seats, which allowed for safe and exciting performances at a height, creating spontaneous jazz jam sessions. Not only were the musicians surprised, tackling their instruments on a large poster, but so were the passersby. It was a true jazz experience for everyone.
The festival organizers wanted to surprise every passerby and captivate them with music, bringing jazz closer in a fun way. The live billboard in Ljubljana sent an unforgettable invitation to the Jazz Kamp Kranj festival, where musicians delighted visitors with excellent jazz improvisation.
This visual and auditory treat quickly spread across social media, sparking interest and admiration. The message “All the Jazz Best” or “JazzyBirthday” took over the visual identity of the advertising posters and other promotional materials, creating perfect harmony with striking typography and the perfect resonance of jazz music.
In addition to the digital advertising campaign, TAM-TAM posters, digital light screens, and other promotional materials, a special curiosity was the anniversary edition of the JazzyBirthday wine, which was featured among top packaging designs on the renowned international portal Packaging of the World. It was truly the highlight of the celebration of art. Happy birthday, Jazz Kamp Kranj! Cheers!
Author: Publicis Groupe Slovenia
Client representatives: Gregor and Primož Grašič
Media: Europlakat
Creative and artistic director: Petja Selan
Copywriters: Daša Ščuka, Nina Hojnik
Designer: Lea Mesarič
Web artistic director and motion artist: Matjaž Škufca
Content strategist: Mateja Arnež
Director of digital solutions: Anamarija Komac
