Interest in the MIXX Awards Croatia digital competition, licensed in Croatia by IAB Croatia, has seen unprecedented growth – nearly 170 projects were submitted, marking a 35% increase. Of those, 40% of entries were in the Campaigns categories, while 60% fell under Tools/Platforms.
MIXX Awards Croatia operates under the umbrella of IAB Croatia – the local branch of the international IAB Global organization, responsible for advancing and maintaining interactive marketing standards on the Croatian market. For many years, this digital competition has provided a quality snapshot of the best from the local digital community, and in its fifteenth edition, it continues to grow.
Check out the projects that received the highest scores and earned finalist status, as listed below. Typically, up to five top-rated projects per category that meet the regulation threshold are awarded finalist status. However, in some categories, due to tied results, more projects made it to the finals. Finalists are listed in alphabetical order within each category:
A. Campaigns: Brand Awareness Campaign
- 15 Years On Record (Bugatti-Rimac)
- GucEye Protect (Studenac)
- Support Your Man (Heineken)
B. Campaigns: Direct Response and Lead Generation Campaign
- Be Brave, Be Healthy (Zagrebačka pivovara)
- CookAI with Coolie (Podravka)
- My Luxoria: Elevating High Quality Leads in Luxury Tourism (My Luxoria)
- Don’t Squint, Squint, Squint You! (Servus)
- POS & SoftPOS Lead Generation Campaign (Nexi Croatia)
C. Campaigns: Cross-Media Integration Campaign
- AUDIOLIBER (Audio Store Transonica)
- Croatia 2074 – A Look into the Future (Croatia osiguranje)
- Text Me for *ex (Studenac)
- A Summer to Remember (Hrvatski Telekom)
- A Story Worth Every Letter (Marodi)
D. Campaigns: Campaign Effectiveness
- 83,332 Acquisitions to Success (RTL Hrvatska)
- Text Me for *ex (Studenac)
- Zero Money, Lots of Music (Erste Banka)
- Dražen Movie Promotion (Jučer)
- VISITOR OFFER (Hrvatski Telekom)
E. Campaigns: Corporate Social Responsibility Campaign
- Better to Stop than Fall Asleep (INA)
- Be Brave, Be Healthy (Zagrebačka pivovara)
- Be HERE. Be CREATIVE – Support Creative Kids from SOS Children’s Village Croatia (Atlantic Grupa)
- A Story Worth Every Letter (Marodi)
- Life Has a Price (Solidarna Foundation)
F. NEW: Tools/Platforms: AI-Driven Project
- Barcaffé Fortune Telling AI (Atlantic Grupa)
- Better to Stop than Fall Asleep (INA)
- The Secret Ingredient – Vegeta Fine Blend (Podravka)
G. NEW: Tools/Platforms: Effective Use of Data
- Success Through Data in the VoD Industry (RTL Hrvatska)
H. NEW: Tools/Platforms: Best Video Content
- 15 Years On Record (Bugatti-Rimac)
- GucEye Protect (Studenac)
- Safe Sale (GRAWE Hrvatska)
- Terrace (adidas)
- Firefighter Glossary (Kaufland Hrvatska)
I. NEW: Tools/Platforms: Best Export Project
- Alice & Bob Website (Alice & Bob)
- HeapsGo – Own Your Restaurant Sales (Heaps Aps)
- Croatian Luxury on Global Markets (My Luxoria)
- Liburnia Hotels & Villas: Elevating 2024 Bookings (Liburnia Hotels & Villas)
- ShiftMag (Infobip)
- VISITOR OFFER (Hrvatski Telekom)
J. Tools/Platforms: Best Digital Product
- bonbon App (Hrvatski Telekom)
- HRT Meteo App Redesign (HRT)
- Maistra App (Maistra)
- NoCapp: Face-to-Face Videos for Your Website (CoreLine)
K. Tools/Platforms: Best Media Strategy
- Better to Stop than Fall Asleep (INA)
- Text Me for *ex (Studenac)
- Liburnia Hotels & Villas: Elevating 2024 Bookings (Liburnia Hotels & Villas)
- The Best of Croatia (Zagrebačka pivovara)
- VISITOR OFFER (Hrvatski Telekom)
L. Tools/Platforms: Best Branded Content
- Better to Stop than Fall Asleep (INA)
- BROOKLYN SANDWICH COMPANY (Brooklyn Bagel Co.)
- GucEye Protect (Studenac)
- Croatia 2074 – A Look into the Future (Croatia osiguranje)
- A Story Worth Every Letter (Marodi)
- Safe Sale (GRAWE Hrvatska)
- Firefighter Glossary (Kaufland Hrvatska)
M. Tools/Platforms: Best Website
- Culinary Ace Up the Sleeve (Podravka)
- Lino Website (Podravka)
- Uplift Website (Mastercard)
- Vogue Adria Website (Condé Nast)
- Zlatarna Dodić Webshop (Zlatarna Dodić)
N. Tools/Platforms: Best Social
- Always-On Social (Sofascore)
- GucEye Protect (Studenac)
- HT TikTok (Hrvatski Telekom)
- Text Me for *ex (Studenac)
- Kaufland Hrvatska TikTok (Kaufland Hrvatska)
O. Tools/Platforms: Viral
- #PistachioGate (McDonald’s)
- Baby Lasagna at Kaufland (Kaufland Hrvatska)
- Saponia TikTok – I Was Today Years Old (Saponia)
P. Tools/Platforms: Best Tech & Innovation
- Barcaffé Fortune Telling AI (Atlantic Grupa)
- Easybook (Croatia osiguranje)
- McCrispy (McDonald’s)
- NoCapp & NoCapp Studio (CoreLine)
R. Tools/Platforms: Best Publisher Project
- Choosing Myself (Telegram)
- Charity Jersey Exchange & Auction 2024 (Nova TV)
- Entrepreneurial Atelier (24sata & UMFO)
- The Sharing Hub (24sata)
After jury deliberation, led by jury president Nela Fegić Moguljak, the best among the projects will be honored at the official awards ceremony during the new edition of Days of Communication, taking place on May 16, 2025, in Rovinj. Congratulations to all finalists!
More information about the competition is available at www.danikomunikacija.com.
