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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

The best Christmas ads of 2016 so far

Take a look at how brands in UK celebrate Christmas

08/12/2016
in News
6 min read
The best Christmas ads of 2016 so far

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The importance of the holiday season for advertisers is well-known, and advertisers in the UK probably approach it most seriously, giving us some of the best Christmas ads year after year.

Campaign magazine has compiled a list of this year’s best holiday ads (so far), and we bring it to you as an inspiration for creating the holiday atmosphere in our region as well.

John Lewis
Agency: Adam & Eve/DDB

The most hotly anticipated ad of the season, this year’s Christmas offering from John Lewis takes a more joyful approach than previous spots. The star is Buster the Boxer, who gets the gift everyone wants. We won’t ruin the surprise.

https://youtu.be/sr6lr_VRsEo

H&M
Agency: Adam & Eve/DDB

Wes Anderson directs H&M’s holiday ad, which stars actor Adrien Brody as a train conductor on a snowy Christmas Eve journey.

https://youtu.be/VDinoNRC49c

Apple

Apple’s off-kilter ad shows Frankenstein’s monster trying to fit in with his community by using his iPhone to record and share a Christmas carol.

https://youtu.be/aFPcsYGriEs

McDonald’s
Agency: Leo Burnett London

McDonald’s UK’s “biggest ever” Christmas campaign features a wooden doll called Juliette who comes to life after being left on the shelf for a year.

Sainsbury’s
Agency: Abbott Mead Vickers BBDO

Sainsbury’s stop frame animation ad features James Corden, Bret McKenzie and a cast of puppets sharing the message that the best Christmas gift you can give your family is your own time.

Marks & Spencer
Agency: Rainey Kelly Campbell Roalfe/Y&R

M&S makes Mrs Claus the star of its campaign, which shows her swooping into London to deliver joy to a young brother and sister.

Amazon
Agency: Joint London

Amazon’s festive ad starring an imam and a priest has a message of friendship even in difference.

https://youtu.be/e1I_-MuhpfA

Co-op
Agency: Leo Burnett London

Co-op encourages shoppers to do good as it pays tribute to community groups benefitting from the retailer’s cause fund.

Bulldog Skincare
Agency: Adam & Eve/DDB

Bulldog Skincare For Men’s first ad campaign is a Christmas spot depicting an awkward gift exchange between two male elves.

https://youtu.be/Dpdt3ML5rSk

Mulberry

Mulberry’s festive campaign was written by The Grand Budapest Hotel co-writer Hugo Guinness and stars a cast of children re-enacting a traditional British Christmas.

Waitrose
Agency: Adam & Eve/DDB

A robin makes an epic journey home for Christmas in Waitrose’s spot, which is accompanied by a children’s book based on the ad.

https://youtu.be/xtKYdG9r0Pk

Alzheimer’s Research UK
Agency: Freuds

The charity imagines a world in which Santa is living with the effects of dementia and forgets to deliver presents to children.

Tesco
Agency: BBH London

The retailer brings back the Tesco family, who debuted last year, for its latest festive campaign.

Heathrow
Agency: Havas London

Heathrow’s ad follows two aging teddy bears as they land at Heathrow and are reunited with their family.

WWF
Agency: JWT London

WWF’s heart-warming Christmas ad shows a family caring for an injured tiger.

Pret A Manger
Agency: Rumble

Pret A Manger takes a deliberately non-capitalist approach in its Christmas marketing campaign, which highlights its apprenticeship scheme for the homeless.

eBay
Agency: DDB Europe

Ebay is targeting younger shoppers with a light-hearted ad themed around a school disco. The spot shows teenagers using products bought on eBay to help them navigate awkward party scenarios.

Boots
Agency: Mother

Boots invites women who have to work on Christmas to a day of pampering.

Debenhams
Agency: J Walter Thompson London

Debenhams’ multi-million pound Christmas campaign stars Jennifer Saunders, Ewan McGregor, Billie Piper and other celebrities voicing products such as a handbag, coffee machine and lingerie.

Aldi
Agency: McCann UK

A carrot called Kevin is the star of Aldi’s Christmas ad, narrated by actor Jim Broadbent. Kevin is determined to stay awake on Christmas Eve to meet Santa, but the night takes a more traumatic turn.

https://www.youtube.com/watch?v=aCZrWFrRgbQ

Asda
Agency: Saatchi & Saatchi London

Asda has gone with a raft of short Christmas films instead of one blockbuster ad. Each spot takes a product and shows families enjoying it during the holiday season.

https://www.youtube.com/watch?v=Dz_xt-tEUhQ

TK Maxx
Agency: Wieden & Kennedy London

TK Maxx’s off-the-wall Christmas ad features a family performing an a cappella version of the theme tune to cult 90s film Pulp Fiction.

Morrisons
Agency: Publicis London

The supermarket’s campaign focuses on family traditions and the role that food plays during the festive season.

https://youtu.be/J-hqWBvYvxY

Burberry

Burberry’s star-studded Christmas ad reimagines the life story of founder Thomas Burberry in celebration of the brand’s 160th anniversary.

House of Fraser
Agency: 18 Feet & Rising

House of Fraser’s Christmas ad is part-music video, part-fashion shoot. Dancers groove to a cover of the Delfonics’ classic track Ready or Not to warn consumers that “Christmas is coming for you”.

https://www.youtube.com/watch?v=loDx8r7FK-A

Currys PC World
Agency: Abbott Mead Vickers BBDO

Following last year’s successful “Spare the act” festive campaign starring Jeff Goldblum, Currys PC World takes another humorous approach by celebrating the ham-fisted hint-dropping that drives much of Christmas gift-buying.

Argos
Agency: CHI & Partners

Argos returns to the combination of adrenaline and pristine snowy backdrops that powered last year’s Christmas ad. The new spot sends ice-skating rainbow-coloured yetis through the streets.

Subway
Agency: McCann London

The horror of the office Christmas party the night before comes back to haunt a Subway visitor.

Barbour

The fashion brand updates Raymond Briggs’ classic tale The Snowman for its nostalgic campaign.

Vodafone
Agency: Grey London

Vodafone’s “bigger and better” network brings three friends together on a snowy Christmas Eve to enjoy a game of charades over the phone.

https://www.youtube.com/watch?v=m7TFuVmx-O0

Notonthehighstreet.com
Agency: Mother

Filmed in a documentary style, Notonthehighstreet’s ad features creative partners working on the products available from its website. It is later revealed that the protagonists are actually Santa’s elves.

Grey Goose
Agency: BBDO New York

The vodka brand’s ad follows a stylish couple to an exclusive party where they impress the host with their taste in gifts and the guests with an unexpected light show.

https://youtu.be/zgppbrh67l4

Game
Agency: 101

Video-game retailer Game returns to TV with a Christmas campaign fronted by actor and YouTuber James Buckley. The former Inbetweeners star says he’s proud to have sold out to Game and gives into more of the brand’s demands throughout the campaign.

Temptations
Agency: Adam & Eve/DDB

Cats destroy a holiday wonderland in this spot for Temptations.

https://youtu.be/WeZ9g4TXylk

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