“I have always laughed at beer snobs. But after reading the Glossary, I am the one they laugh at.” – Ivica, Samoborsko Cerje
With help from the Bruketa&Žinić&Grey Agency, Karlovačko Beer decided to serve a perfect gift to all beer devotees: the Beer Connoisseurs’ Glossary, a self-help manual not to be missed out on by any genuine self-respecting beer enthusiast, or by anyone else for that matter with no self-respect whatsoever.
Many profound thoughts kegged inside this Glossary were fermented into an easily digestible read. Readers can pause for refreshment to tap into tried and tested advice passed on by beer connoisseurs urging them to become fluent in beer styles, bouquet and retro flavours. The Glossary also reveals many facets of beer production and history, helps readers to master the noble skill of ordering, tasting and giving constructive criticism, and to recognise other beerologists and to be trendy like real highbrow beeroisseurs.
But that’s not all! This multifunctional glossary can also come in handy as a flyswatter, a bed pillow or even a fire starter. And on top of a plethora of hands-on and entirely unsolicited advice, the Glossary offers a complimentary gift as well!
Project Team:
HEINEKEN Hrvatska: Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Group Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager)
Bruketa&Žinić&Grey: Ivo Payer (Creative Director), Valentina Bugarin (Account Director), Tanja Pružek Šimpović (Art Director), Vanja Činić (Copywriter), Tomislav Šestak (Designer), Vesna Đurašin (Production Manager), Ana Krstić (Account Executive), Radovan Radičević (Head of Pre-press/DTP)
KaBi tisak (Printing)
Domagoj Kunić (Photographer)
