Source: Adweek
Perhaps not everyone knows, but Tesla doesn’t make its own ads, and given the strong word of mouth around the brand, it doesn’t really have to. But company’s CEO Elon Musk earlier this year responded to a call of a fifth grader Bria Lovejoy, who suggested the idea for a contest in fan-made ads for Tesla, and organized exactly that, titled „Project Lovejoy“.
The 10 finalists in the contest, which was announced back in March, included several professional-looking spots, but after a public vote (via Twitter likes), more clearly homemade commercials took the top spots, with the winner being an entry from Marques Brownlee, aka MKBHD, a well-known tech blogger with almost 5 million YouTube subscribers.
Brownlee’s spot, which even had the most pedestrian title imaginable (“Tesla Project Loveday Contest Entry!”), is quite workaday in its highlighting of tech features like Summon and the “Ludicrous” acceleration mode. Its ending is broadly comic in a way that calls to mind so many of the old Doritos “Crash the Super Bowl” entries.
See the spot here:
Sadly, Brownlee won’t win a Tesla for his efforts, but the rules of the contest did promise a trip to a future Tesla product launch for the winner and a guest.
Tesla CEO Elon Musk announced the top three winners Friday night on Twitter. Coming in second was the “Spaceships. For Earth” spot about a suburban everyman who pines to be an astronaut. And finishing third was the rapid-fire, feature-filled “Sonja’s SUPER QUICK Tesla Fan Video!”
See those spots below.
See all 10 finalists here.
