What remains of a campaign once the awards have been handed out and the moment of its greatest success has passed? UEPS will use the beginning of the new advertising season to revisit works that won Grand Prix awards over the past decade and talk to the people behind their ideas, development and execution.
UEPS Grand Prix Talks will be held on September 17 at the Press Center of MTS Hall in Belgrade, starting at 3 p.m. The program is conceived as an introduction to this year’s UEPS Day, but instead of a traditional retrospective of awarded work, it focuses on conversations about how some of the notable domestic campaigns were created and which decisions shaped their creative journey.
The first conversation, UEPS Grand Prix Kickoff, will be moderated by Nataša Bojanić Brukner, Executive Director at Leo. The panel will feature Jana Savić, Creative Director at McCann, Nebojša Krivokuća, Creative Director at Communis, Marija Trkulja, Creative Excellence Manager at Bambi, and Bogdan Španjević, owner of NextGame.
The second panel will be moderated by Đuro Radosavović, Creative Director at New Moment. He will be joined by Žarko Veljković, Creative Director at Jazavac i utorak, Suzana Đorđević, Director of the Emofarm Foundation, Vladimir Mitrović, Creative Director at Ovation BBDO, and Nevena Balšić, Creative Director at Leo.
By bringing agencies and clients together around campaigns that have already stood the test of time, UEPS continues its mission of activating and connecting the professional community with the aim of raising the quality of work within the domestic communications industry. This time, the conversation begins by looking back at the ideas that marked the past ten years, as an introduction to a new season of campaigns and awards.
