Telekom Slovenije wants to be a reliable partner to micro, small and medium-sized companies in digitizing their business. They want to inspire companies to believe in the future, make a decisive step, digitize their business and raise it to a new level of efficiency. By digitizing, among other things, they can ensure the safety and accessibility of their data, improve their visibility on the Internet and connect their employees more tightly. Telekom wants to join them in leading their business into a blue future where all business processes run smoothly and efficiently.
Therefore, besides offering quality and substantially significant telecommunication services to its customers, in purchases of selected business packages they provide a range of additional free services such as Office 365 licenses, an internet site and an internet domain that efficiently simplifies daily business operations.
The communication campaign, prepared together with Luna \ TBWA, is based on the conviction that digitization simplifies business by releasing it from complicated and slow administration by opening it to new business opportunities. Through this communication they want to encourage Slovenian entrepreneurs to join Telekom Slovenije in the blue future, and take their company forward.
Campaign elements include: central TV ad, tactical TV ads, radio ads, print, website, online advertising, POS.
Project team:
Client representatives: Samo Ošina, Mojca Avšič, Tadej Smogavec, Mateja Rozman, Špela Žitnik and Mateja Grabar Premelč
Agency side project manager: Martin Stariha
Agency side project leader: Katja Blaznik
Creative Director: Janez Rakušček
Strategy: Maruša Hrovat
Copywriters: Zala Sajko, Maruša Lekše
Art Director: Matt Penko
Designer: Matjaž Stare
Internet strategy: Maša Butara
Director: Bruno Anković
Production: Artrebel9
Photographer: Luka Kaše
Media agency: Tamma Žbontar, Teja Šulin Podkrajšek, Gregor Strajnar, PristopMedia
Other associates: Uroš Goričan, Melita Božič, Pristop
